[CH] Ketchup & Salsa Sales

Porter Banister (porter9@concentric.net)
Tue, 27 Jan 1998 16:17:04 -0500 

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John G. Zemek Said:

>An interesting fact is that salsas are the largest selling condiment in
>the United States.  They outsell ketchup!!


And =3DMark Did Respond:

>It's only interesting until you think about it.  Salsas and ketchup are
>consumed in completely different ways.  When was the last time you and =
a
>couple of friends sat down and consumed an entire bottle of ketchup at =
one
>sitting?  It's like comparing the sales volume of beer to cooking oil.

Sales figures for salsas are based on dollar amounts, not volume of =
product consumed. If they were based on ounce per ounce consumed, =
ketchup outsells salsa by far. I myself just payed $1.38 for a 40 ounce =
bottle of ketchup. A similarly sized bottle of salsa would have cost me =
in the $4.50 range.  So =3DMark, not only are you correct in your =
assessment of how ketchup is consumed much more sparingly per use than =
salsa is, but you have also helped to show that ketchup really outsells =
salsa by a huge margin when both volume and eating habits are factored =
in.

Porter

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John G. Zemek Said:
 
>An interesting fact is that = salsas are the=20 largest selling condiment in
>the United States.  They = outsell=20 ketchup!!
 
 
And =3DMark Did = Respond:
 
>It's only interesting until you = think about=20 it.  Salsas and ketchup are
>consumed in completely different = ways.  When was the last time you and a
>couple of friends = sat down=20 and consumed an entire bottle of ketchup at one
>sitting?  = It's like=20 comparing the sales volume of beer to cooking oil.

Sales figures = for=20 salsas are based on dollar amounts, not volume of product consumed. If = they were=20 based on ounce per ounce consumed, ketchup outsells salsa by far. I = myself just=20 payed $1.38 for a 40 ounce bottle of ketchup. A similarly sized bottle = of salsa=20 would have cost me in the $4.50 range.  So =3DMark, not only are = you correct=20 in your assessment of how ketchup is consumed much more sparingly per = use than=20 salsa is, but you have also helped to show that ketchup really outsells = salsa by=20 a huge margin when both volume and eating habits are factored=20 in. 
 
Porter
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