Re: [CH] Powder and Comments
Robert Farr, Chile Man (rbfarr@erols.com)
Sun, 01 Feb 1998 12:26:22 -0500
Adam Smith's theories also fail to take into account marketing - the
creation of brand awareness and brand preference.
And, as a marketing prof. myself, I constantly remind my co-workers that
marketing has nothing to do with the truth. It is a perception game -
and perception drives sales.
Something like, "lie to them and they will come."
Enough already. I'll get back on topic with the next one!!
Robert.