ok, first, you need to take a look at the site, so you'll have some idea of what i'm talking about... http://tohato.jp/products/habanero.html note: you need flash to view it, and when the site is busy, it looks dead...keep trying...i think that is an actual picture of el grande... surfing around the site, i decided that it was probably a hab flavored carmel corn, since their main product is carmel corn, in all the favorite flavors, like strawberry and vanilla...(their latest addition to the line, except possibly habanero, is crab flavored carmel corn...mmmm...my favorite...) then i discovered strawberry pretzels, and what looks like extruded potato 'rings' which bear some resemblance to the rings in the hab commercial...hmmm...could it be carmelized slices of hab?... now...drop down to the second product(?) listed below...the one with the pic of the halloween hab (hi, jeff) and the regular hab...if you dig thru all the gibberish (at least on my monitor, it's gibberish), you'll find "Red Savina Habanero The world's hottest spice"...are these slices of red savina?... the movie is not much help...a tray of orange habs, and a woman in a paper mask, (a *paper* mask?) apparently crushing some habs in a mortar, and handling a bowl of slices...is that the product?... it is obviously a big product announcement -- elsewhere on the site, they have pics of whole stores decorated to introduce the hab- whatevers... whoda thunk that the japanese would go wild over habaneros?... anybody able to translate this?...and those slices really called 'rings of fire'?..and if not, why not?...