[CH] New Hot Stuff Show!

Dave Drum (xrated@ameritech.net)
Fri, 06 Aug 2004 06:30:11 -0500

Got this from the list that keeps me updated on Chilli Cook-off results. 
I know there are several people here who might be interested. Of course 
it is late and vendors have only finite bucks/time to attend shows, etc.

But, Jim, John, Dave, etc. if you are interested the ICS group is not 
the same bunch of chile-heads who hit the Scovies and Firey Foods, etc.
And the ICS World Champeenships do draw a _LOT_ of sweaty bodies. And a 
goodly amount of exposure on TVFN.

“FIREFEST” – THE NEWEST HOT AND SPICY SHOW

The ICS is seeking vendors to participate in the country's hottest “new” 
vendor/sampling show being held in Las Vegas at the exclusive Mandalay 
Bay Resort and Casino, October 22-24, 2004.  The FIREFEST pavilion will 
be a feature attraction during the 38TH ANNUAL WORLD’S CHAMPIONSHIP 
CHILI COOKOFF.

If you know of any “spicy” vendor of food or hard goods, email ICS at 
firefestics@aol.com and a representative will be in contact. Please, do 
NOT phone the ICS office.

Summary:

After three years in Reno, the World’s Championship Chili Cookoff grew 
from a three-block site with 18,000 in attendance to span seven blocks 
with a crowd of approximately 45,000 in 2003. This year ICS was invited 
by the prestigious Mandalay Bay Resort and Casino to hold the 
Championship in Las Vegas and kick off the Professional Bull Riding 
World Finals beginning that weekend at Mandalay Bay’s Events Center.

The 25,000-35,000 expected attendance will be entertained by live bands, 
showmanship teams, Miss Chili Pepper & Mr. Hot Sauce contests, the 
World’s Championship Chili Eating contest and our own FIREFEST vendor 
zone featuring hot-n-spicy sampling and sales booths.  The cookoff and 
FIREFEST will occupy a football field size area.

The outdoor cooking events will transition inside to the PBR 
(Professional Bull Rider’s) 400,000 Sq. Ft. family oriented Party/ Fan 
Zone including vendor booths with everything Western from upscale 
furniture, clothing, jewelry, beverages, etc. to meet and greets with 
the bull riders.  Last years Zone was a sellout and PBR expects the same 
this year.  An extensive media campaign has already begun via the 
following web sites: International Chili Society 
(http://www.chilicookoff.com/ ),
Professional Bull Riders (http://www.pbrnow.com/)

and Mandalay Bay (http://www.mandalaybay.com/).

FIREFEST offers an excellent opportunity to tap into a diverse, but 
fiery food-focused audience with time and money to spare.  Several 
hundred cooks, VIPS, over 300 judges plus the general public will attend 
this event with an expectation and desire to find anything hot and spicy

The complete vendor packet will be available  in two weeks, but if you 
are interested in receiving one as soon as possible, please respond to 
this email at: mailto:icsfirefest@aol.com.  Provide your mailing address 
to ensure delivery of the packet.

Thanks for any help or leads you can provide.

-- 
ENJOY!!!

Uncle Dirty Dave's Kitchen
Home of Hardin Cider & Yaaaaa Hoooo Ahhhhh Hot Sauce!!!