Judith Stone wrote: > > I've been asked by a well-known national trade publication to do an > article on consumer opinions about hot sauces. I know all of you are > experts in the field and would love to include your opinions in my > article. After all, you are the "top of the food chain" in the hot > sauce business" as the editor put it and I know will make a great source > for me. > > I would like to know what prompts you to buy one hot sauce over > another. What rings your chime, so to speak. It is taste, heat > levels, color, labels, price, advertising, word-of-mouth, salesmen's > advice or anything else that causes you to reach for that "special" > bottle. Also, if you don't mind, I'd also like to quote some of you in > the article because I feel there is a great cross-section of people on > the list. > > If you feel that this is too commercial for a discussion on the list, > please feel free to e-mail me privately. I hope that this isn't the > case, however, because I think (in my own mind, of course) that this > would be an interesting topic. > > Looking forward to hearing from you. Judith Hi, Judith. For me, it's taste and heat level. I don't give a damn what it costs, if it tastes good and has a serious heat level, I'll buy it. I pay zero attention to advertising, word of mouth is what sells me. This list is a big influence, thanks to the fine folks here I discovered Matouk's West Indian Flambeau sauce. I'm going to try Ralph's Righteous next, just because Jim C. says it's good. Richard "Hold back the water, I gotta find time to burn"