Re: [CH] $$$
Uncle_Dirty_Dave (xrated@ameritech.net)
Sat, 12 May 2001 08:02:34 -0500
peter g wrote:
> Okay , you're post has been food for thought.
> i think i'm gonna soften my stance on ($5- $9) 5-oz. hot sauces.
> at the mega-grocery where i buy a favourite brand , i've watched the
> "palette" of brands shrink as Grace Foods has aggressively marketed
> their own varieties.
> here's an example of how it might be done with a "brand X".
> it's an insidious process when done correctly by a skilled sales
> rep.
> they start by re-arranging shelf stock ; putting their product at prime
> height & increasing the number of brand X "facings" in that area.
> ( basically they shove the competition to the back, side, down etc.)
> it's often done at the individual store level, sometimes with -
<TEXT BOBBITTED>
> the result of all this careful manipulation, over time, is that the
> consumer (that's you & me) is often left with limited product choices.
> the brand Y sales rep will be told "sorry, we've got enough sauce" .
> the store might eventually stop carrying some brands.
> we may actually begin to believe that we Prefer brand X !
> and in the case of hot sauces, it can mean that sometimes the
> bottles on the shelf are uh ... beyond their prime (old inventory).
<MORE TEXT BOBBITTED>
> incidentally, for the past five years or so, i've done some shelf
> re-arranging of my own. Every time i'm in that store, whether or not
> buying hot sauces, i make Damned certain that my fave gets a few
> additional "facings" in the right area !! guerrilla consumerism?
> i call it "fighting fire with fire".
Quick! Henry, bring the FLIT!!! We have a marketroid in here. B^)=
ENJOY!!!
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UNCLE DIRTY DAVE'S KITCHEN --
Home of Yaaaaa Hooooo Aaahhh!!! HOT SAUCE and Hardin Cider