Yes, it's real. I have an old hard-copy Original Juan Specialty Foods catalog that has a 2 page spread on it. It comes in a hard plastic 'lock box', and post card to send in for a free poster. I haven't tried it. I don't have the money. Plus, I like to eat my hot sauces! It's also only #3 right now (I believe). The Caldera 3-bottle set has a 10-million bottle, And then Blair's 6 a.m. is rated at 10-16 million, and is in crystal form. Does that even fall under the 'sauce' category? http://www.chez-williams.com/Hot%20Sauce/hothome.htm -Dustin > Is this real ? > http://www.firegirl.com/1331-02.html > L.B. Pyropepper.com sells THE SOURCE for $10 cheaper: $89.95