Re: [CH] Relabeled Hot Sauces

Brent Thompson (brent@hplbct.hpl.hp.com)
Fri, 27 May 2005 13:14:43 -0700

> All of us only try to respond to what the public wants- they're demanding
> (through sales) these goofy labels.

I bet essentially 100% of them buy those goofy labels because the goofiness
caught their attention and they thought, "This might be an interesting new
sauce" (operative condition: NEW SAUCE).

As opposed to thinking, "fantastic, another new label for that same sauce
I've bought before -- I sure want my label collection to be complete."

Usually vendors attempting to satisfy this market for collectors are sure
to make it obvious and clear that, as collectors' items, they are providing
different labels for the same identical product.  E.g., I've seen some
premium wines with 3-4 label variations, but all very clearly labelled with
identity of contents.  And maybe M&Ms chocolate candies come in different
packages, but again no confusion whether it is some different product.

 ---   Brent