As Tina *very* correctly pointed out, unless you're willing to spend a ton of money & fight to the death, trademarks aren't much use. There's a "From Mild to Wild" (pretty close to my name, eh?) I know about. His attitude is 'see you in court if you feel that strong about it'. Had my lawyer (a PART TIME one, Rael!!!) draw up a letter. Just doing that was a couple of hundred dollars. He was then talking thousands to take it to filing status. Who's got that kind of money?! Especially since I can't recoup any significant portion of it, even if I won. Defending your mark is a sure way to get poor in a hurry... unless you're a lawyer ;-) The whole idea behind me trademarking mine was so that someone else couldn't come along and tell me I couldn't use it. She's also right about "prior use" holding significant value. It's not absolute though- there are ways you must prove 'prior use'; basically you must show that you used it in transactions, prefered inter-state, are active under it, and show continuous use. Failing any of those, your prior use can still get trumped by someone with a stronger case... or more money for lawyers ;-) -Jim Mild to Wild Pepper & Herb Co(R) http://www.wildpepper.com http://www.StepUpforCharity.org Disclaimers: I don't watch Boston Legal, didn't stay in a Holiday Inn Express last night, and only know what my lawyer tells me. Of course, finding a difference of opinions among lawyers is as easy as breathing! Full business name and website appear under my signature only because of the relavence of the topic.