I think it depends on the market niche you're targeting, how you market, and the quality ( and size) of your product. Clearly, no one is going to pay $5 for something that is a clone of Tabasco or Crystal sauce (unless you're selling it for $5.00 a gallon.) While I'm not a retail strategy expert, I would think that you wouldn't have much success in moving your $5 a bottle product through the local A&P or Giant Foods....this isn't the sort of thing people on a budget buy to put on their scrambled eggs. On the other hand, there are a lot of botique-oriented services out there, especialy internet and mail-order based, that might be good vehicles for your product. I'm sure there are other members of this list who will have a lot more to say about this than I. Jim Robert Farr, Chile Man wrote: > Hello, y'all. > > I see a lot of posts about purchasing cheap hot sauce - which has me a > bit worried! > > I'm just starting to bottle and sell, and mine are $5/bottle (after > checking the catalogs/store shelves, that seemed about right). > > Does that mean I'll be at a significant disadvantage when trying to > market this? > > How many of you really buy on price?? > > TIA, > > Robert.