Re: [CH] "Thai hot" confusion :-)

jim (jim@mail.wildpepper.com)
Wed, 19 Sep 2007 06:11:22 -0500

Gotta disagree a bit on blaming Pace.  The finger ought to be pointed at 
ourselves first!  Corps only put out what we request and support with buying 
dollars.  Folks (present list company excepted) *DEMAND* consitency in a 
product- they don't like one jar of salsa to be hot & one not.  Easiest way 
to maintain heat levels is to use a heatless jap and then a measured dose of 
chile exract.  Voila!  One million jars that taste identical from first to 
last.  Think folks don't value that?  Look at this thread- one bad meal = no 
more business ;-)  Folks here are wanting consistent heat levels in their 
Thai food; being able to walk into a Thai restaraunt and know in advance the 
heat level will be what they come to expect.  That's all Pace is trying to 
do as well.

-Jim C
http://www.StepUpForCharity.org
Mild to Wild(R)